As a kind of food, health food has features in common with general food, which can be produced in the form of common food or tablet, capsule, etc. Its target clients can be divided into the following types by function. The first type includes patients with obesity, low immunity and those easy to feel fatigue. The second type consists of “three high” (high blood pressure, hyperglycaemia and hyperlipidemia) crowds. The third type is made up of people with anemia, insomnia, indigestion, etc. The fourth type includes teenagers willing to improve the eyesight and memory as well as promote the growth. The fifth type refers to ladies pursuing for beauty.
Health food industry is a sunrise industry all over the world. With the development of economy and the increase of people’s income, the health food market experiences a rapid growth. The consumption destinations expand from cities to rural areas with broader markets. Almost anyone of any ages can be the consumer of health food. The population of baby boomers in the 1960s is about to enter old age (above 60 years old). With intense health care consciousness of the old age, it forms a relatively large potential market. CRI estimates, in 2015, the market size of health food exceeded CNY 160 billion in China. It is expected to surpass CNY 300 billion in 2020, forecast by CRI.