In terms of the product structure, the total output volume of instant noodles fell off in 2014 and 2015. However, the annual output volume still maintained more than 9 million tons. On one side, lack of new products led to the slump of consumption market. In addition, middle and high-end instant noodles had a relatively high profit margin. The proportion of the output volume of middle and high-end products kept gradually increasing. On the contrary, that of low-end products which accounted for the major market share was gradually declining. To a certain extent, the total output volume of instant noodles went down.
Chinese instant noodle market is mainly dominated by Master Kong, Uni-president, Jinmailang, Baixiang and Nongshim. The market share of top 5 enterprises accounts for more than 80%. Under the trend of consumer’s diversified requirements, instant noodles need to transform from allaying hunger to convenience and nutrition, which provides necessary conditions for the emergence of high-end products. Small and medium-sized enterprises can obtain development space only by the innovation of products.
Major raw materials of instant noodles include wheat powder and palm oil. In the next few years, it will be less possible for prices of raw materials to rise significantly. Therefore, instant noodle production enterprises are faced with relatively low risks of raw materials.