In China, major indoor pollution sources come from construction, decoration, furniture, as well as the haze (PM2.5). The excessive VOCs pollution seriously damaged people’s health. Smog can enter the room through open windows and the use of scavenger fans. Therefore, it is of vital importance to choose a suitable household air purifier for health.
There are diversified types of household air purifiers in Chinese market whose retail prices range hundreds of CNY to tens of thousands of CNY. The mainstream retail prices are between CNY 1,000 to CNY 53,000. In 2015, there were more than 500 household air purifier brands in Chinese market. However, leading enterprises still occupied most of the market share. In spite of many choices, Chinese consumers tend to purchase household air purifiers of foreign brands. That’s because most consumers are unfamiliar with household air purifiers. In addition, foreign brands are more advantageous in market promotion, brand recognition, reputation compared with domestic ones. Some foreign brands entering Chinese market comparatively early such as Philips, Sharp and Panasonic with strong brand appeal attract many first-time purchasers.
In 2015, the quantity of China’s household air purifiers exceeded 3.5 million, of which the market size surpassed CNY 10 billion. Philips, Sharp, Panasonic, Yadu and Blueair were relatively competitive. It is expected that China’s household air purifier market will still keep the rapid development because of people’s increasing income and strengthening health consciousness.