China is a leading producer, consumer and exporter of leather shoes in the globe. According to CRI, the output volume of leather shoes exceeded 4 billion pairs in China in 2015, of which a certain number were exported. The export value of leather shoes reached USD 12.14 billion in 2015 decreased by 11.7% compared to 2014.
The consumption structure changes with the increase of resident income in China, which leads to the dominant position of leather shoes. The consumption of leather shoes expands from urban to rural areas, and the products develop from low-end to mid-end and high-end ones. According to CRI, there are three major leather shoe manufacturing bases: Guangdong represented by Guangzhou and Dongguan mainly manufacturing mid-end and high-end shoes; Wenzhou and Taizhou mainly manufacturing mid-end shoes; the west base represented by Chengdu and Chongqing mainly manufacturing low-end shoes. Shoe manufacturing industry is important in China, and Chinese government issued a series of policies to support it.
There are many domestic qualified enterprises in this industry such as AoKang, Belle and Red Dragonfly but the market concentration rate is low. According to CRI, the accumulated market share of the Top 5 enterprises was less than 10% in 2015. At present, the market of leather shoes is still at the stage of free competition in China. Many international famous brands stepped into China for the large consumption market in recent years, which leads to a more intense competition.