CRI market research shows that in 2016, the retail sales of garment products in China reached CNY 1.02 trillion, up by 6% YOY compared to 2015. At present, the high-end garment market in China is dominated by foreign brands from France, Germany, Italy, Japan, the U.K. and South Korea. The mid-end market is mainly Hong Kong and Taiwan brands, while the mid-low end market is mainly local brands.
According to CRI, the segmentation of women’s garment market in China is at a very high level with fierce competition. Women’s garment brands in China have gradually established a well-developed structure covering from the high-end to the low-end. In comparison, men’s garment market is in the growth stage. It is estimated that from 2017 to 2021, the CAGR of sales value of Chinese men’s garment market will exceed 10%. In 2016, the market size of children’s wear in China was over CNY 100 billion, with an annual growth rate of 8%. It is estimated that in the next few years, with the loosening of birth control policy by the Chinese government, the growth rate of children’s wear market will increase. Chinese garment market has been growing at a relatively low rate in recent years. However, segment markets such as fast fashion and online sales are developing fast.
CRI research indicates that in recent years, Chinese household textile industry remain has been developing slowly. In 2016, the overall growth rate of Chinese household textile industry was no more than 4%. There is a trend that more and more enterprises are transiting into “Integrated home solution provider” within the Chinese home textile industry. First, the channel terminal displays a whole set of designs including curtain, sofa, bedding, wall paper, decoration and furniture. It appeals to consumers more than the single product show. Second, “big house” provides different types of household products and combination of household styles following the change of seasons and fashion. It gives consumers more choices and match in order to increase the associated purchase rate. Third, the home textile industry is engaged in deep cooperation with ceramic and furniture industries and receives good profits through mutual support and resource sharing.