According to CRI, improvements in residents’ income and housing conditions have made people willing to spend money on furniture and home decorations. They are spending increasingly more on furniture, driving the fast growth of the entire market. In 2015, the retail value of furniture in China was CNY 244.5 billion, increasing by 16.1% YOY. In 2015, there were 5,290 furniture enterprises whose annual sales revenues were above CNY 20 million. They together produced 769.61 million pieces of furniture. In the same year, China exported USD 29.938 billion worth of furniture and imported USD 1.099 billion worth of furniture. The market size of in 2016 was over CNY 600 billion.
The concentration rate of furniture manufacturers is far lower than that of other industries. They are mostly small and medium-sized enterprises. The low concentration rate results in the small number of influential brands. However, after years of competition, a group of brands with considerable sizes and strengths are emerging. The urbanization rate of China reached 56.1% in 2015, increasing by an average of 1% per year. This means that there are 10 million people moving from rural areas to urban areas every year. During the process of urbanization, urban salaried people and new residents in cities who used to reside in rural areas become major consumers of furniture. The competition in the furniture market has become mature. The battleground will no longer be the first and second tier cities but will move to the third and fourth tier cities and rural areas.
More and more Chinese consumers, especially mid to high-end consumers and children’s furniture consumers, are practicing new lifestyle concepts, such as “eco-friendly furniture”. China’s furniture industry is upgrading. During the process of manufacturing, more attention is being paid to environmental protection, health and safety, promoting the sustainable development of the industry.
In this report, CRI analyzes 17 furniture manufacturing enterprises listed in A-share market in China.